You can generate life insurance leads from a variety of media.
For example, here is a list of many different media to consider for your life insurance marketing efforts. With a little bit of research, copyrighting skill, and marketing know-how, each media can be used successfully.
Direct Mail Letters, Direct Mail Postcards, Newspapers, Coupon Books, Newsletters, Magazines, Telemarketing, Radio, TV, Texting, Free Publicity.
SEO, PPC, Videos, Podcasting, Social Media.0 (Facebook, Myspace, etc.), Press Releases, Article Marketing, Affiliate Marketing.
Before writing an ad or hiring a graphic artist to design your advertising, the key to marketing life insurance successfully in any of these media is to study the demographics and then write your marketing piece accordingly.
For example, a prospect looking through a coupon book is probably looking for ways to save money. A prospect who reads a wealth building magazine might be interested in protecting their family from the loss of their income and assets.
Or, a person searching for life insurance online may be looking for information on life insurance and not necessarily looking to buy it. This way you can position yourself as an expert by educating them.
But you can target keywords online, and thus you can also create a separate campaign for individuals looking to buy life insurance.
All of these suggestions require testing.
To market life insurance effectively, it takes patience. But it can pay off remarkably well as long as you stay focused and keep testing.
The other option is to buy life insurance leads from a lead generation company.
The problem is that there are many life insurance lead companies out there that promise to provide you with fresh, hot, real time leads.
Do your research on each company before you buy leads from them. Test a batch of leads from your lead generation of choice, and if they work for you buy more.
Following up with a prospect from your own lead generation efforts is a little bit different than following up with and closing real time life insurance leads. Especially if you are following up on real time shared leads.
If you decide to buy real time shared leads, be sure you are one of the first to call on these leads because you can have anywhere from 4-8 agents clambering for their attention as well.
Ask your lead generation company for a follow up plan and script that is working for their agents so that you can use or modify it for your situation.